400 is not just a number — it is a threshold. The point where velocity becomes force, and matter begins to transform. It is the speed at which the peregrine falcon — the fastest animal on Earth — dives through the sky in a precise, unstoppable arc. 400 km/h. Nature at its most focused. Power at its purest.

At 400, we build fragrance from this idea of controlled intensity — the fusion of wild natural elements and sharp molecular design. Each scent captures the tension between stillness and motion, lightness and depth, refinement and rawness.

We start with a core material — rare, elemental, often from a specific origin — then push it further through chemistry, contrast, and structure. Every formula is an act of transformation, built to live at the edge of what’s possible. 400 is for those who move with intent. Who pursue extremes with elegance. Who don’t just wear fragrance, but become part of its velocity.